Why The 70:20:10 Model Falls Short.

Updated: Aug 20, 2018

Would you want to be flown by a pilot learning on-the-Job?



The 70:20:10 Model for Learning and Development is a widely acclaimed theory within the training profession.

This theory believes that individuals obtain 70 percent of their knowledge from job-related experiences, 20 percent from interactions with others, and 10 percent from formal training.

We agree. To an extent.


With formal learning generally being deployed in the “teacher-student” mode and “death-by-powerpoint” plaguing most training sessions, it is very clear why this type of learning only accounts for 10%.


One must ask: If formal learning only accounts for 10% of our learning, then why bother with formal learning at all? Why not simply allow employees to learn on the job - all the time?


While learning on the job is a fantastic way of learning, one cannot guide the learning journey and it’s key outcomes. Some employees may learn the wrong way of doing things resulting in the development of bad working habits. Others may feel overwhelmed after being plunged into the unknown.


Let's apply this thinking to a few different professions: imagine if isurgeons, pilots and firefighters learnt 70% on-the-job, who would want to be their first test subject? 


So how do we maximize formal learning to empower on-the-job learning?


Here at iCrea8te, we believe that true learning happens through discovery. That’s why we build customised training programs using “discovery learning” to ensure that employees are fully engaged with the core content.


Games, simulations, discussions etc are all part of creating an interactive learning environment that allows for social learning with guided outcomes. These are safe environments to experiment and learn from failure without dire consequences.


So yes, we agree that passive classroom learning does not work.  But not all classrooms need to be passive.


 The classroom is dead - Discovery Learning is just beginning…

“True Learning Happens Through Discovery.”

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